The tool that convinced me to abandon cold email

Here's the system I use that outperforms cold email (it's also cheaper and easier to run)

Author

Sam Claassen
March 22, 2024

đź’ˇ A reminder: I do not do sponsorships or affiliate partnerships. I have no affiliation to any product I mention.

If you have a tool or tactic to recommend, reply to this email! I’d love to feature it.

A few months back, I got a cold DM from someone on X (formerly Twitter).

It said something along the lines of, "If you ever want to send automated Twitter messages like this, check out this tool." I was intrigued, so I tried it.

Several months later and I’m now running automated social campaigns for half a dozen companies.

Here’s why:

  • You can target B2C (!!!)

  • It’s very easy to setup

  • 1/3 the monthly price of my cold email system

  • Much better responses (only one guy ever got mad)

  • Runs in the background with little maintenance

The tool I’m using is called Drippi (notice that’s NOT a tracking link, I have no affiliate with them).

To give you an example, my brother-in-law builds luxury camper vans (here’s his Instagram if you’re curious). I setup a campaign targeting people following the big camper van producers, and targeted them with messaging offering a custom van build. Incredible!

It’s a very young product that’s evolving quickly. I realized I was using maybe 20% of the functionality, so I invited Jaen, the founder of Drippi. And I’m glad I did, because I realized there is a ton I’m not taking advantage of.

I realized I could have an automated army on X running for me. And that’s now what I’m building – for my businesses, and the ones I’m responsible for growing.

In the video below, Jaen walks me through everything that’s possible in the platform and how to get the most growth from it.

Btw – I’m also running LinkedIn automation. It’s less fun but works just as well. I’ll be doing a feature on that coming up soon.