Use AI to fix your bad marketing copy

Copywriting is the #1 reason I see marketing campaigns fail. It's hard to write good copy, and AI is finally good enough that it can do it for us.

Author

Sam Claassen
April 12, 2024

The structural building of marketing campaigns and growth channels is straightforward.

It’s very easy to set up a cold email system, a newsletter, or a blog. Anyone can post on social media and, if they have the funds, run paid ads.

However, all of these campaigns will fail if the copy is weak. I’ll show you how to use AI to enhance your copywriting.

Non-native English speakers might find this AI-assisted workflow especially useful, although excellent copywriters are rare regardless of one's first language.

Below, I include the prompts and tools used. Notably, GPT-4 Turbo was just released, and I suspect it will perform just as well, if not better than, Claude 3 Opus, which I use in this video. Personally, I didn't find the standard GPT-4 sufficient for this task.

🧠 Prompts used in the video:

  • Make it sound like an intelligent human, not like an AI, wrote it

  • Keep it concise, snappy and straight to the point

  • Keep the original information, do not add any new information in

  • Make it sound like it was written by a native english speaker

  • Don't make it sound like a sales or marketing person wrote it

🛠️ Tools used: